SDM’S DATA PROTECTION AND PRIVACY STATEMENT

Square Deal Motors Ltd (SDM) is committed to the protection, safe storage, and the appropriate use of any personal information you may choose to share with us.

This statement describes:

• What types of information we collect from you
• How it is used by us,
• How we share it with others,
• How you can manage the information we hold and
• How you can contact us

SDM shall always give you the option not to receive marketing communications from us. We will never send you unsolicited email or communications. We do not sell your information to third parties. We do work closely with our selected partners. Including the manufacturers that we represent, our finance partners, and our peace of mind insurance product provider Car Care Plan Ltd. These organisations help us to provide you with the information, products and services that you request from us. We will on occasion forward, transfer and or send your information to these organisations to facilitate your requests and or instructions.

For example: SDM will forward your personal information to Toyota, the DVLA and Toyota Financial Services to facilitate the purchase of your vehicle. Should you wish to purchase a GAP policy, we will also forward your details to Car Care Plan Ltd, so that policy can be set up, registered and administered.

The contents of this policy may be amended, reviewed and updated timeously. Therefore, it is our recommendation that you regularly review this page to ensure that you remain satisfied to share your personal information with SDM.

What Information Do We Collect?

We only collect information which is necessary, relevant, and adequate for the purposes shown and identified to you.

We collect information about you and or your vehicle when you, purchase, hire, enquire, use, visit SDM, branches, websites, and our aftersales, parts and bodyshop facilities.

We collect the following categories of personal information to implement our business objectives and to facilitate the purchase of products and or services that you have indicated.

• Name (including title)
• Address
• Phone number, including mobile phone number
• Date of birth (to ensure that you are eligible)
• Email address
• Affordability information
• Vehicle information (including registration number, VIN, service reminders, mileage and warranty repair information, SAT NAV information and in drive analytics and driving style);
• The date and time you used our services
• The pages you visited on our website and how long you visited us for
• The internet browser and devices you are using
• Cookies (for more information please see our Cookie Policy)
• Details of any transactions between you and us or any authorised repairer
• Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), fleet size and company details;
• “Live chat” records
• Any information within correspondence you send to us

How Do We Use This Information?

SDM will only process information that is required for the purpose for which it has been collected.

You will always have the option to unsubscribe from SDM’s (any of its companies and subsidiaries) marketing communications. It is also your option not to receive marketing communications and you can withdraw your consent at any stage. We will not share or sell your personal information with anyone else who may send unsolicited marketing. There are a variety of ways in which we may use, store or process your personal information.

Consent

In the circumstances where your consent has been provided, we may use and process your information to:

• Contact you from time to time about promotions, offers, events, products, services or information which we think may be of interest to you from SDM and our manufacturer partners.
• To share your personal information with our third-party partners, so that they can contact you with marketing information about their promotions, offers, events, products and services (we will, of course, give you details about these third parties before you give your permission for us to send information to them).

In some cases, we may use methods to analyse, combine and evaluate information that you have provided to us. We collect and analyse this information so that we can deliver the most appropriate customer experience and journey to you by tailoring and making appropriate all our service and messages (for example, when your vehicle indicates a service is due);

Contractual Performance

We may use and process your personal information where it is required and or essential to perform or complete a contract (or contractual elements) with you and to fulfil and complete your orders, purchases, services and other transactions entered with us (or one of our authorised repairers or selected partners).

Legitimate Interests

We may collect, use and process your personal information as detailed below where it is necessary for SDM to carry out actions, processes, services and activities for which it is in our legitimate interests as an organisation to do so.

Processing Necessary to Support Customers with Sales and Other Enquiries

• To respond to customer correspondence (telephone calls, emails, letters, live chats, social media) and to address the instructions and requests made by customers (for example: test drives, service requests, brochure requests or information about specific vehicles);
• To provide vehicle support, aftersales servicing, parts, and services (for example warranty and MOT services);

Processing Necessary for Us to Respond to Understanding Customers’ Needs

• To analyse, assess, and improve our products and or services so that your interaction with our website, our members of staff and our branches are more useful and enjoyable, professional and proficient.
• To undertake analysis and research (including contacting you with customer surveys) so that we can better understand you as a customer and provide tailored offers, products and services that we think you will be interested in. We will only send marketing communications to you if you have provided your consent for us to do so or which we have obtained in the ways mentioned within this policy;
• In some cases, we may use methods to analyse, combine and evaluate information that you have provided to us. We collect and analyse this information so that we can deliver the most appropriate customer experience and journey to you by tailoring and making appropriate all our service and messages (for example, when your vehicle indicates a service is due);